“Watch” out for Hrithik Roshan in Rado

by Coquettes August 28, 2014 0 comment
 It’s not rocket science to say that Hrihik Roshan is someone who can aptly qualify to be the all-time sexiest hunk of Bollywood. Be it his films or his brand associations, he has always been the toast of the season and the true-blue hero for all the right reasons.
Hrithik Roshan at Rado DiaMaster launch

Hrithik Roshan at Rado DiaMaster launch

This time it’s for his latest TVC for Rado, the pioneering watch brand known for its use of high-tech material starring Lisa Ray with the Greek God himself.
SNEAK PEAK: Hrithik Roshan and Lisa Ray during the shoot  of new RADO Television commercial

SNEAK PEAK: Hrithik Roshan and Lisa Ray during the shoot of new RADO Television commercial

This new mini film builds on Rado’s standing by encapsulating all the unique traits that make up a Rado watch. The DiaMaster worn by Hrithik Roshan is made in plasma high-tech ceramic, a metallic coloured ceramic produced without the use of any metal. A warm grey metallic colour emerges from white high-tech ceramic when it is treated in a plasma oven, changing none of the essential properties of the ceramic, such as hardness, scratch-resistance and lightness.  The colour of this eye-catching ceramic will not fade over time, retaining its original brilliance.
Hrithik Roshan and Rado CEO Matthias Breschan with the appealing Rado DiaMaster

Hrithik Roshan and Rado CEO Matthias Breschan with the appealing Rado DiaMaster

Subtle, minimalistic and chic are the key words when it comes to the design of these simple, pared-down ceramic beauties. The new face of Rado has a new face of its own: large open dials for easy readability and an unobscured view.

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