Ditch your couture wear for the latest trend to rock the runway- NORMCORE.
But what is normcore?
Well, it is about unpretentious everyday ‘NORMAL’ clothing. The whole idea is to be a part of the crowd. Effort is not made to stand out. There is no pressure to be different.
It is about anonymous detail free design.
The trend had caught up in a big way. U.S. retailer Gap’s latest advertising campaign — with the slogan “Dress Normal” — has been seen by some as an example of the Normcore trend.
So ditch those high street fashion clothes and take out your hipsters, baggy’s, loose shirts or whatever that you have pushed back in your wardrobe and DRESS NORMAL!