Liberate the HANDLOOM with MOGRA

by Coquettes January 28, 2015 0 comment

It was while putting up NH7 weekender pictures on instagram that I stumbled upon the hashtag which led me to Tetseo sisters. The kutch cropped tops and pleated skirts immediately caught my fancy.

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Tetseo Sisters

 

Brainchild of Sheena Roy, a NIFT graduate, MOGRA DESIGNS grew out of a desire to upscale Indian clothing to become a part of western wardrobes and not be mere costumes. It is a brand rooted in Indian travel, crafts and handloom.

Sheena Roy, Mogra

Sheena Roy, Mogra

 

Sheena’s design philosophy is to transform traditional garments such as the lungi, dhoti, saree and shawl into everyday clothes. From a Poona saree to a Kerala saree to a Kutch shawl, Indian handloom, textiles, prints and crafts are metamorphosed into something unique.

 

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Liberate the Saree

 

Mogra travels to far flung corners of the country to source best handloom products. This black handwoven woolen Kutch Jacket is crafted from a tribal Bhujodi shawl.

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The essence of the brand is in keeping alive the traditional couture of the country while giving it a contemporary twist. The Kerala Handloom Saree Dress is one such example.

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At Mogra, nothing is perishable. These hand block printed plazzos have been upcycled from ikat dupattas & sarees.

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The clothes are clean, silhouettes simple and colour palette varied. This makes the pieces wearable. There is something for everyone. Do give  it a try.

You can find them here:

https://www.facebook.com/mogradesigns

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