Amazon India

It was a bit of a somber mood this time around at Amazon India Fashion Week Autumn Winter 2018. Call it the low turnout, missing big names or star power, the usual buzz was missing at AIFWAW18. Guess the only thing making our day brighter were the outfits from Abraham and Thakore.

We attended two days of the fashion extravaganza (gone are the days of attending all five days) and spent time watching shows, exploring the exhibition area, hobnobbing and ofcourse get photographed!

Matching the venue’s monochromatic aesthetics were our all Black and White outfits from Abraham & Thakore. While Amanda decided to go out of her comfort zone with this sari (doesn’t she carry it off with elan?) , I got back to basics with a kurta tunic and pants. We definitely had to give it a twist (see the belts)!

Here, check these out.




Also don’t forget to read our other post- 5 DESIGNERS WHO NAILED AIFWAW18

March 29, 2018 0 comment
1 Facebook Twitter Google + Pinterest

We were rather disappointed to see the regulars missing this time around at the Amazon India Fashion Week Autumn Winter 2018. But we did a little scouting to bring the best from AIFWAW18.

Here is our pick of the top 5 designers from the recently concluded fashion extravaganza.


Now this is one show we always look forward to. And to our surprise, we were transported to a candy land! Moving away from her staple colours- indigo, black and white, designer Aneeth Arora chose a vibrant colour palette this time around. Pink and corals brightened a rather gloomy winter. Printed florals complemented the checks.

Siddartha Tytler

Taking inspiration from Japanese rockstar warriors, Siddartha Tytler put together a sports-luxe collection- ‘Fuss’. It was a blend of street style and high street. Jogger pants, bomber jackets and boyfriend suits embroidered with metal hardware stood out.


Shyamal Bhumika

Shyamal and Bhumika Shodhan paid a tribute to the mood that is- Paris. The intricately designed collection consisted of dainty lace and silk saris, cocktail dresses, lehengas and more. The designers played with velvet and organza fabrics.

Sahil Kochhar

Sahil Kochhar’s Autumn Winter 2018 collection ‘Chitr’ was high on craftsmanship. Dark colour palette was contrasted with striking florals in mustard, bright red, beige and olive. There was use of applique. Semi sheer shirts and cape jackets stole the show. You know we love you Sahil!


Abraham and Thakore

Abraham and Thakore’s collection #SadakSmart was inspired by the streets of Delhi. There was an abundance of the duo’s signature monochromatic pieces. Though brown, beige and navy blues broke the monotony. There were loose-fitted pants, saris, trench coats, jumpsuits and the humble gamchha. Being AT muses this season, we have to confess our bias towards the designers.


Follow us on Instagram & Facebook for more updates!!

March 21, 2018 0 comment
1 Facebook Twitter Google + Pinterest

Day 1 at the fashion week is usually the most happening. That’s also the day we bunk office and strut our way through (considering day jobs don’t give us the liberty of attending all days) the festival venue. And we continued with the tradition for AIFWSS18.

A lot of you ask us as to what conspires at a fashion week besides the shows ofcourse! So here we give you a little round-up of what our Day 1 at Amazon Indian Fashion Week Spring Summer 2018 looked like.

RockNShop was our sartorial saviour for the day and surely some heads did turn as we made our entry at the venue- NSIC Ground, Okhla, New Delhi. Can’t tell you how much we miss Pragati Maidan hosting the week 🙁 But such is life.



Meeting long lost friends from media, PR, brands,designers, models, etc is what we love doing the most (did someone say networking, sshhhh…). On top of the agenda is also finishing our collaboration work before we let our guards down!

Amanda sure loves her phone

Hobnobbing, attending pre/post show parties, checking out the lounges, designer stall in exhibit areas and yeah an energy shot is what we do next.

At the HONOR lounge


At the CIVIL HOUSE pop up

And ofcourse how can we miss attending the shows. Our favourite from Day 1 has to be Nida Mahmood.

NIDA MAHMOOD before her show


The poster boy MILIND SOMAN

Lastly, we do keep our eyes open for all the STREET STYLE inspiration.

Hope you liked our little #AIFW diary. Follow us on INSTAGRAM for more updates!!

Photography by NISHANT JHAMB


November 3, 2017 0 comment
2 Facebook Twitter Google + Pinterest

At the ripe age of 30 when most women get married, have kids and think it’s the end of life for them, Guneet Gyani Gupta had the courage to follow her dreams. Dream of pursuing a career in fashion, dream of being a certified scuba diver. And boy she did it!

Guneet’s journey has been nothing less than inspirational. An Engineer by training, Marketing Executive by profession and Fashionista by passion, Guneet has been shortlisted for the famed Haut Monde Mrs India Worldwide beauty pageant as one of the finalists. And all this, while pursuing a full time career with Amazon India as a Marketing Manager and managing her home and husband to perfection.

Being an army kid, Guneet travelled across the country being schooled at multiple places and interacting with all kinds of people. But conventional wisdom prevailed on her and she decided to study Engineering. Mid-way through, she realised that this is something she doesn’t like but went onto finish her degree. Her inclination towards fashion encouraged her to participate in beauty pageants while in college but she never took it up professionally. Post engineering, she quickly did a course correction and pursued a career in Marketing Communication.

Guneet: The Adventure Freak


She met her future husband over Salsa classes while working at TCS and they got hitched in 2013. But the inkling to win a crown was always there. It was NOW or NEVER for her. “I want to tell all the women out there that life doesn’t stop after marriage. You don’t have to give up on one thing to get another”, she says. With the support from her husband and family, Guneet finally decided to pursue her dreams. She wants to become an influencer whose voice people hear to drive change. Working towards conservation of marine eco-system is one such cause.


Guneet: The Salsa Dancer


Today Guneet has a successful career with an MNC, a loving family and time to pursue her dreams. “Women are naturally good at multi-tasking; it’s just about organising and planning things well. It’s never too late to follow your dreams”, she concludes.


Guneet’s Quick Fix

  1. The craziest thing you have ever done- Mountain climbing without a guide
  2. Describe yourself in three words- Adventurous, Fashionable, Hard-working
  3. Your comfort food- Italian
  4. Your Fashion idol- Sonam Kapoor


July 15, 2017 0 comment
2 Facebook Twitter Google + Pinterest

In an industry obsessed with looks, it is hard to find someone who wears her scars as victory marks and struts down weddings bald headed. Meet Anisha Oberoi, Fashion Editor at Amazon India. With over a decade’s experience in branding, marketing, media strategy, communications, etc across verticals such as hospitality, media and fashion, it is her instinct to understand people that set her apart.


Anisha Oberoi, Fashion Editor | Design Manager Amazon Fashion, India

Her first big break in fashion came with the 100 year old Italian luxury menswear label- Ermenegildo Zegna where she handled PR and Marketing. In her current role, Anisha is responsible for creating the voice of Amazon Fashion through engaging content for onsite assets as well as for Amazon India Fashion Week, making fashion simpler to understand and consume. The idea is to engage and educate the customers. “My experiences in diverse environments have equipped me with unique skills and mindset that is open to change and experiment, and the ability to engage with different types of people in any geography. I take a lot of pride in everything I do, and I am enjoying this evolution,” says Anisha.

Time froze for her when she was diagnosed with breast cancer in 2010. This was just before she was leaving to pursue her MBA degree from the prestigious INSEAD. But she didn’t get into the victim zone and got into the survival mode pretty quickly. She did feel ugly and depressed from time to time but hope gave her strength and lifted her spirits. “Today I still deal with the repercussions of what happened back then because of medical implications and consequences of choosing such a hard treatment but I am a new person as a result of what I went through. I became deeper, stronger, more loving – life became more meaningful. I lost two girlfriends to cancer at the same time and I carry their fight in my heart,” she adds. She calls cancer a special experience which made life more meaningful for her.

Her advice to all the budding fashion enthusiasts is “propel yourself to the dream and not be scared to try new things and take risks. Have the belief that the universe will manifest your convictions. You have to create opportunities to evolve to the best possible version of yourself; no one is going to do that for you. Never take no for an answer, and never give up.”

Anisha’s Quick Fix

  1. The craziest thing you have ever done- Bungee Jumping!
  2. Describe yourself in three words- Brave. Passionate. All-heart.
  3. Your comfort food- Guacamole (Mexican)
  4. Your Fashion idol- I don’t idolize anyone as such but I admire Victoria Beckham’s tailored dressing which can be both powerful and feminine. Gwyneth Paltrow and Charlize Theron also do this very well, and the stylish fuss-free way that Blake Lively dresses. Have you seen Suits? I want Jessica Pearson’s work wardrobe!
August 7, 2016 0 comment
1 Facebook Twitter Google + Pinterest

The recently concluded Amazon India Fashion Week Spring Summer 2016 at NSIC Grounds, Okhla, New Delhi saw an interesting mix of people in attendance putting their best fashion foot forward.

Our camera captured some of them. AIFWSS16 Moments


Flower Power


Anisha Oberoi, Fashion Director, Amazon India


Candy Love


Nandini Bhalla, Editor, Cosmopolitan




Rasna Bhasin, Fashion Blogger


Pyjama Party


Tetseo Sisters




Pernia Qureshi, Actor/Entrepreneur




Mohini Boparai, Exclusively.in


Mad Hatter


Suket Dhir, Fashion Designer

Cheers to another successful fashion bonanza from FDCI!

October 12, 2015 0 comment
2 Facebook Twitter Google + Pinterest

The recently concluded Amazon India Fashion Week Autumn Winter 2015, had a multitude of designers showcasing their creations. We bring you our TOP 3 picks.

Hemant & Nandita

BOHO CARAVAN was call of the day with Hemant&Nandita’s nomadic ode to the garments. Floral thread embroideries and ethnic prints stood out on the runway. Cosy blanket overcoats and capes are a perfect partner for those chilly evenings. With the free flowing silhouettes, the collection was truly about EFFORTLESS CHIC.


FotorCreated 4

Hemant & Nandita at AIFW AW15



Hemant & Nandita at AIFW AW15



Pero by Aneeth Arora

Playing with the idea of ALTER EGO, Aneeth Arora presented the stories of real life people and their uniformed selves. Taking a cue from MILITARY, the collection was ANDROGYNOUS best. The mundane is spiced up with that stitch of pocket or colorful buttons.


Aneeth Arora with Priness Pea (Alter Ego) at AIFW AW15


Pero by Aneeth Arora

Pero by Aneeth Arora


Payal Singhal

Payal’s NEO INDIAN collection is an ode to the women of today. Use of light weight fabrics such as organza, silk, tulle and pastel colours dusk blue and rose blush break the conventions of the usual bridal wear.




April 1, 2015 0 comment
1 Facebook Twitter Google + Pinterest