Orient Electric, is a name that has been a part of our household since the days of our grandparents. It’s been omnipresent in our lives. We do remember those days of noisy fans and only their absence would make us realise that something is missing (of course we have come a long way since then!). So much so that we got really excited when they asked us to visit their manufacturing factory in Faridabad.
In today’s time & age, it’s rare to find a brand that would go this length to gain customer trust & confidence. Guess that is what it takes to be a SUPERBRAND.
Fans have always been a part our lifestyle, more of an unsung hero actually considering millennials are all about air conditioners. But it was rather impressive to see Orient Electric’s high-tech manufacturing facility (it was more of an Alice in the Wonderland moment!) and the kind of R&D that goes behind. No wonder they are the market-leaders!
Let’s accept, we are spoilt for choices. And the only way for a brand to engage with the right audience is to be transparent. This is where ORIENT scores over competition.
We saw their wide range of product portfolio including–Ceiling fans, Pedestal fans, Wall fans, Table fans, Multi-utility fans, Exhaust fans, and more. The winner for us was certainly the AEROSERIES fans. With evolution of consumers and changing interior preferences, fans have come a long way as an important design piece. Through focus on- Technology, Silence, Quality, Aesthetics, Reliability, Easy to Clean feature, this is one brand we can really vouch for.
Log onto- https://www.orientelectric.com/ to check the full range